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- Logical advertising – SR Bidinger only sells you ad space that makes sense. For example, a display ad is an unnecessary cost for a nursing home operating at capacity that has a two-year waiting list. SR Bidinger makes recommendations in sync with your organization’s strategic vision and market analysis.
- No strategy – Most local sales reps sell to sell, there’s no strategy involved. The more ad space they sell with all the bells and whistles, the more money they make for the company and as an individual.
- They don’t advise you on competing directories and aren’t concerned about overlapping advertisements as long as you are featured in their book(s).
