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- Easy budget tracking – SR Bidinger provides periodic and annual Directory Advertising Budget Reports categorized by market directory that break down annual costs and note each book’s publishing dates.
- Advertising based on budget – Your SR Bidinger rep evaluates the market and develops a strategic advertising plan that spends within your budget.
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Budget based on advertising – Most local directory sales reps are concerned with selling space and meeting quota, not your budget. Your budget is determined based on previous year’s spending, which includes inflated costs relating to creeping, auto-renews, overages, overlapping market coverage, etc.
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You have to sort through multiple invoices on a monthly basis to track budget.
